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Please use this identifier to cite or link to this item: http://dspace.puet.edu.ua/handle/123456789/6596

Название: Advertisement as a means of reducing the information asymmetry for tourism enterprises
Авторы: Ivanova, Valentina
Іванова, Валентина Василівна
Иванова, Валентина Васильевна
Ключевые слова: asymmetry of information
advertisement
tourism market
tourism enterprise
business
Issue Date: 2016
Библиографическое описание: Ivanova V. Advertisement as a means of reducing the information asymmetry for tourist enterprises STUDIA I MATERIAŁY. - № 12. – 2016. – P. 47-55.
Аннотация: The article deals with the essence and role the asymmetry of information on the tourism market, reasons for its objectivity and subjectivity, the need to reduce (liquidation) for development of the tourism market. It is proposed to use the information signals as a means for reducing the asymmetry of information. Advertisement is studied as one of the most common information signals for reducing the asymmetry of information. The model for formation of complex advertising products is proposed. Its use for advertisement creation will reduce the asymmetry of information to a minimum and, hence, will increase the number of customers and sales volumes of tourism products. The methodical approach for assessing the usefulness (quality) of advertising for reduction of the information asymmetry depending on cost efficiency for the creation and distribution of advertising means.
URI: http://dspace.puet.edu.ua/handle/123456789/6596
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