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Please use this identifier to cite or link to this item: http://dspace.puet.edu.ua/handle/123456789/10012

Название: Components of communication strategy for consumer’s decision making process.
Другие названия: Marketing of innovations. Innovations in marketing (2020). Materials of the International Scientific Internet Conference
Авторы: Karpenko N.V., Ivannikova M.M.
Sergii Illiashenko, Olha Prokopenko
Ключевые слова: marketing
consumer behavior
marketing communications
Issue Date: 26-Dec-2020
Серия/номер: December, 2020;
Аннотация: The key objective of marketing communication is to inform, persuade and remind. It intends to create interest and awareness from the target customers and enables them to know more or the existence of the products and the place to get it. It also has the function to persuade customers that the product or service that an organization providing is the best in term of value compare to competitors.
URI: http://dspace.puet.edu.ua/handle/123456789/10012
Appears in Collections:Матеріали конференцій

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