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Please use this identifier to cite or link to this item:
http://dspace.puet.edu.ua/handle/123456789/10012
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| Название: | Components of communication strategy for consumer’s decision making process. |
| Другие названия: | Marketing of innovations. Innovations in marketing (2020). Materials of the International Scientific Internet Conference |
| Авторы: | Karpenko N.V., Ivannikova M.M.
Sergii Illiashenko, Olha Prokopenko |
| Ключевые слова: | marketing
consumer behavior
marketing communications |
| Issue Date: | 26-Dec-2020 |
| Серия/номер: | December, 2020; |
| Аннотация: | The key objective of marketing communication is to inform,
persuade and remind. It intends to create interest and awareness from
the target customers and enables them to know more or the existence
of the products and the place to get it. It also has the function to
persuade customers that the product or service that an organization
providing is the best in term of value compare to competitors. |
| URI: | http://dspace.puet.edu.ua/handle/123456789/10012 |
| Appears in Collections: | Матеріали конференцій
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